Is It Down or Not? What to Do When an App or Site Stops Working

Is It Down or Not? A Beginner’s Guide to Monitoring UptimeKeeping a website or online service available is essential in today’s always-on world. Downtime can cost money, damage reputation, and frustrate users. This guide explains uptime monitoring from the ground up: what it is, why it matters, how monitoring works, practical tools and techniques, and simple steps you can take right now to start monitoring effectively.


What is uptime (and downtime)?

  • Uptime is the percentage of time a system, website, or service is operational and reachable.
  • Downtime is when the service is unavailable, partially degraded, or unreachable.

Most services report uptime as a percentage over a defined period (monthly or yearly). For example, 99.9% uptime allows about 43.8 minutes of downtime per month, while 99.99% allows about 4.38 minutes per month.


Why monitoring uptime matters

  • User trust and retention: frequent outages drive users away.
  • Revenue protection: e-commerce and paid services lose sales during downtime.
  • SLA compliance: service-level agreements often have uptime commitments tied to penalties or credits.
  • Faster incident response: monitoring provides early alerts so you can act before issues escalate.
  • Post-incident analysis: logs and history help diagnose root causes and prevent recurrence.

Types of monitoring

There are several monitoring approaches; choosing the right mix depends on your needs.

  1. Synthetic (active) monitoring

    • The monitoring system actively makes requests (HTTP, ping, transactions) to your service at set intervals to verify availability and basic functionality.
    • Good for: global reachability checks, consistent external perspective, SLA verification.
  2. Real user monitoring (RUM)

    • Collects data from actual users’ browsers or apps to measure real-world availability, performance, and error rates.
    • Good for: understanding user experience, geographic or browser-specific issues.
  3. Server / infrastructure monitoring

    • Tracks server health (CPU, memory, disk, network), process uptime, and service-specific metrics.
    • Good for: detecting resource exhaustion or internal failures.
  4. Log and event monitoring

    • Aggregates and analyzes logs to detect errors, patterns, or security incidents.
    • Good for: debugging, security forensics, and discovering non-obvious failures.
  5. Transaction monitoring

    • Simulates multi-step user flows (login, search, checkout) to ensure functionality beyond simple page loads.
    • Good for: e-commerce sites and apps where flows matter more than single-page availability.

Key metrics to track

  • Uptime percentage (monthly/annually) — overall availability.
  • Mean Time to Detect (MTTD) — average time to notice an issue.
  • Mean Time to Repair/Resolve (MTTR) — average time to restore service.
  • Error rates — percentage of requests failing.
  • Response time / latency percentiles (P50, P95, P99) — performance from users’ perspective.
  • Throughput / requests per second — load on your service.
  • Resource utilization (CPU, memory, disk I/O) — server capacity signals.

How monitoring works (basic setup)

  1. Define what “up” means

    • Is a 200 OK response enough, or do you need login and transaction checks?
  2. Pick monitoring locations and frequency

    • Use multiple geographically distributed checkpoints; typical check intervals are 30s–5min for uptime. Shorter intervals detect problems faster but cost more and can add load.
  3. Configure alerting thresholds

    • Avoid alert fatigue: alert on sustained failures or significant deviations (e.g., 3 failed checks in a row, or P99 latency > X ms).
  4. Choose channels and escalation

    • Send alerts to email, SMS, Slack, PagerDuty, or phone. Define who gets notified and when.
  5. Collect and store data

    • Keep historical records for SLA reports and postmortems.
  6. Test your alerting and runbooks

    • Regularly simulate incidents to ensure alerts and responses work.

Tools and services

There are many monitoring tools, from simple free options to full enterprise platforms.

  • Uptime/synthetic monitoring: Pingdom, UptimeRobot, Site24x7, StatusCake, Better Uptime.
  • Full observability: Datadog, New Relic, Dynatrace.
  • RUM: Google Analytics (basic), Sentry, New Relic Browser, LogRocket.
  • Infrastructure monitoring: Prometheus + Grafana, Zabbix, Nagios.
  • Incident management: PagerDuty, Opsgenie, VictorOps.
  • Status pages: Statuspage (Atlassian), Cachet, Better Stack Status — useful for communicating with users during incidents.

Choose tools that integrate with your stack and alerting channels.


Simple monitoring checklist for beginners

  • Register an uptime monitor (HTTP ping) for your main domain and key subdomains.
  • Set up one transaction monitor for a critical user flow (signup or checkout).
  • Configure alerts to go to Slack/email and to a personal phone number.
  • Add a second location (another region) to catch geo-specific outages.
  • Create a basic runbook: how to acknowledge, escalate, and resolve the most common failures.

Interpreting alerts and reducing false positives

  • Correlate alerts with metrics (CPU, memory) and logs to determine if the issue is internal or network-related.
  • Use multiple monitors (different locations and types) to confirm outages.
  • Temporary blips (single failed check) are often network noise — require multiple failed checks before paging someone.
  • During DDoS or massive cloud-provider outages, prioritize user communication over chasing transient metrics.

Cost vs. coverage trade-offs

  • More frequent checks and more global locations increase detection speed and coverage but raise cost.
  • Local internal monitoring catches internal failures; external synthetic checks simulate user experience. A balanced approach combines both.

Comparison (example):

Monitoring Type Strengths Weaknesses
Synthetic (external) Simulates user access; validates SLA Can miss internal resource issues
RUM Real user experience, geo/browser data Depends on user traffic; sampling
Infrastructure Detects server/resource problems Doesn’t verify external reachability
Logs/Events Deep diagnostics, error patterns Requires log aggregation and analysis

Post-incident processes

  • Triage and containment: limit impact, route traffic, apply mitigations.
  • Root cause analysis (RCA): identify the underlying cause, not just symptoms.
  • Action items: create and assign fixes to prevent recurrence.
  • Update runbooks and status pages with findings.

A good RCA is specific (what changed, why, and how to prevent it) and timeboxed.


Best practices and tips

  • Monitor what users care about: key pages and flows, not just homepages.
  • Keep monitoring external to your infrastructure to catch provider-level outages.
  • Use synthetic checks that validate content (e.g., look for a keyword) as well as status codes.
  • Instrument your application with health endpoints (e.g., /health) that check dependencies and report status.
  • Automate incident responses where safe (e.g., restart a crashed service).
  • Maintain a public status page to reduce incoming support load and improve trust during incidents.
  • Practice runbooks with drills so real incidents run smoothly.

Quick glossary

  • Probe/check: an automated request sent by a monitor.
  • Heartbeat: periodic signal that a service sends to show it’s alive.
  • SLA: service-level agreement.
  • MTTR/MTTD: mean time to repair/detect.
  • RUM: real user monitoring.

Final checklist to get started right now

  • Set up a free external HTTP monitor for your domain (choose 1–3 locations).
  • Add a transaction monitor for one critical flow.
  • Configure alerting to your primary communication channel and set minimal thresholds (e.g., 3 failures).
  • Create a one-page runbook for common failures.
  • Publish a simple status page.

Monitoring uptime is about reducing uncertainty: the right checks, alerts, and processes turn surprise outages into manageable events. Start small, iterate, and build coverage where it matters most.

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